Developed a UGC program from the ground up, producing 50+ pieces of content for performance ads on Meta, which drove over $1M in revenue for the consumer brand.
Planned and executed the first major brand partnership for a premium luggage company with a well-respected golf tournament.
Secured 100+ earned media placements for brands across lifestyle, travel, tech and business publications.
Supported brick-and-mortar expansion for a major outdoor and workwear brand with local media relations efforts, including broadcast, across 5 U.S. cities.